“Händerna som bygger Sverige”

Challenge

Swedish construction workers have many challenges. A bad and often judgmental reputation is one of them. As the construction workers’ trade union, Byggnads wants to take care of the members’ interests.

Insight

Buildings and places play a central role in our lives. And behind each building there is a construction worker, a person existing in the real life.

Solution

With the concept “Vi är händerna som bygger Sverige” (The hands that build Sweden) we wanted to show the people that are actually, with their hands, building our infrastructure, and let them tell about what they have built.