“Väck vildhjärnan i dig”

Challenge

“Väck vildhjärnan i dig” (Wake up the daredevil within) turned out to be an invitation that triggered people to visit Tom Tit’s Experiment in Södertälje in 2015. Prior to the summer season of 2016 Tom Tit’s wanted to focus on the theme “Fire and flames at Tom Tit’s”. That can be translated into two things: either you could be fired up about something fun or it can mean actual fire and flames!

Insight

Fire and flames mean different things to different people. One can either be fired up about something fun or it can mean actual fire and flames. Or both – at the same time.

Solution

Within the concept “Väck vildhjärnan i dig” (Wake up the daredevil within) we visualized a world where limits are forgotten, and the fantasy takes over. Where creativity and knowledge meet. Like at Tom Tit’s Experiment.

We visualized a world where limits are forgotten